The internet shapes our everyday lives in countless ways. For companies, digitization offers great opportunities, but also new challenges. Over 90 percent of all Internet visits start with a Google search. Anyone who does not appear in the top positions here is practically non-existent to the customer. This means that the user-friendliness of your website is becoming increasingly important, as is search engine optimization (SEO) and search engine marketing.

Thanks to modern technology and tools, (potential) customers can be addressed here in a much more targeted and targeted manner than via TV, radio or print advertising. Content, requirements and providers - we give you an overview of further training in the field of online marketing.

The classic areas of online marketing include social media marketing, search engine optimization (SEO) or email marketing. You learn to adapt to different techniques to tailor to different target groups. This course is aimed at beginners who are planning to start a fresh career in digital marketing.