Everything revolves around the question of how business areas can be continuously developed in order not to lose touch in a digitized and globalized world. In this course, you will learn to analyze market needs and identify opportunities for product innovations to gain competitive advantages in this cut-throat market.

As a part of this professional training course, you will be able to stimulate innovative thinking in the company and successfully carry out complex projects. This know-how is urgently needed in future-oriented industries - your job prospects are accordingly good, especially in the areas of IT/telecommunications, chemicals, pharmaceuticals, biotechnology and mechanical and plant engineering.

Note: Business Analytics is not to be confused with corporate development. The first focuses on the further development of business areas, the second targets the entire business strategy. Business Analytics is hierarchically located under corporate development, but the two functions can also overlap in small or medium-sized companies.